Simulation Basics

Create a financially motivated and customer driven corporate culture

Our product can help your managers to:
Crystallize the financial implications of business decisions by linking them to cash flows and bottom line performance; Instill financial accountability and the simultaneous need to deliver customer value; Promote better decision making by helping individuals see how their decisions can affect the performance of others and the organization as a whole; Excite the competitive spirit and the drive to excel in the market.

"I feel that the skills and abilities that your game calls out for to be successful are the very skills needed to survive in business today and that makes the entire exercise highly relevant to what we all do 40+ hours per week!" James Ickes, Rockwell International Corporation.

Our simulation training offers an efficient way to expose your managers to all the functional disciplines of a business enterprise. Within a short amount of time, they will discover the connections between marketing, operations, finance, accounting and team management. They will realize how their actions affect the performance of others and the bottom line of the entire organization.

This experiential training enables your employees to see and feel the financial implications of their business decisions. This is accomplished by linking each decision to the firm's cash flow and financial performance. The participants' ability to make better decisions in the next round of decision-making depends upon the cash flows and profits generated in the current round. This results in greater financial accountability. The learning occurs because the cause and
effect relationships become crystal clear.

In the simulation, focusing only on financial performance is not enough. Success lies in attracting customers and keeping heir business. Participants must satisfy customers in an environment where the competition is continually trying to do a letter job. The delivery of customer satisfaction becomes a dynamic goal.

Our simulation software can be used at all levels within the organization. Courses can be designed to train the fundamentals of business, principles of marketing, or the techniques of advanced marketing management. More advanced courses teach integrated business management to leaders and managers. The flexible design of our software allows customization of thetraining program to the strategic objectives of the organization.

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