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Simulation Basics

What is Business Simulation?

The Corporate Machine utilized computer program that mimics the competitive, ever changing marketplace. As opposed to the traditional textbook-based course, the simulation exercise lets your students or managers learn and gain experience by making true-to-life business decisions. They deal with market analysis, strategy formulation, and management of strategy, and they see the immediate results of their actions. With this approach, they retain much more information than with the use of traditional learning methods. The simulation helps them internalize the important concepts of marketing and business management.

Gain Years of Business Experience in Minutes!

The Corporate Machine utilizes Experiential eLearning techniques to offer the most compelling and effective business learning experiences on the planet, by combining conventional learning approaches, advanced media technologies, and people networks. The Corporate Machine targets broad mainstream education and business markets, providing content to learn, simulations to gain virtual experience, and tools to help people succeed in real life.

Our Solution

The Corporate Machine offers business simulations and simulation-based training seminars for business schools and corporations.

For Business School

Are you looking for a business simulation to be used as a supplemental assignment or a main project for your college course? The Corporate Machine offers a set of simulations, each designed for a specific business course. They range from purely marketing games for the introductory courses on the undergraduate level, to mid-level games for the capstone marketing strategy or new venture courses, to complex simulation games designed for the integrative courses on the undergraduate, MBA and EMBA level.

For Corporate

Do you need a business simulation that can be tied into the managerial training for your company? ILS offers simulation-based training programs for strategic management training, executive development seminars, integrated business management and leadership development programs.


Benefits Of Business Simulation

Hands-on managerial experience
Have your students start up and run their own marketing division or an entrepreneurial firm. They will experiment with strategies and compete with other companies in a virtual business world.

Focus on the "big picture"
Your students will see how their decisions affect the performance of others and the entire organization. The result is a greater financial accountability, in-depth understanding of the connections among the functional areas of business and the business enterprise as a whole.

Effective learning strategy
Your students gradually build the business and the simulation introduces new issues as they become relevant. In this way, the logic of business practices becomes more intuitive.

Realistic game scenario
Rather than work with imaginary products, Marketplace players build computers and sell them in several international regions.

Ease of use
A narrative storyline holds together the flow of the simulation. It is designed to read like a business novel with student teams acting as the characters. A step-by-step menu guides the participants through the decision-making process in the logical order. The simulation includes an extensive online help system.

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